Threads & notes
One history per customer, including the awkward parts
Customer no dey experience your channels. Dem dey experience one long conversation with your company wey sometimes change medium — and dem remember everything, including the part wey you ask dem address two times.
Split that conversation across four systems, and every seller wey touch am go start from partial evidence. Dem go compensate the way anybody go do: by asking the customer to repeat demself, or by guessing. Both dey expensive, and the second one dey expensive in a way wey only show later.
For iKonekt, the thread na the unit. Chat, form, e-mail, phone note, quote, booking, payment — one list, one order, one place. Wetin seller see before dem type na everything wey the company don ever talk to this person, wey be the minimum required to sound like a company instead of series of strangers.
- AKChatYou dey do installation for weekend? I see you through the pricing page.
- BOTAssistantSaturdays, yes. Pass am to Marek, wey go confirm the slot for morning.
- @E-mailQuote sent — 2 400 zł, valid for 14 days.
- MWNote · privateDem dey compare us with two rivals. No go below 2 200. She mention say her sister use us for 2024 — find that job.
- ☎Call12 minutes. Accepted. Ask for Saturday, and ask us make we ring the bell instead of knock — dog.
Owner: Marek W.Next: Saturday 10:00
The dog detail na the whole argument
Nobody design CRM around remembering say customer dog no gree make person knock. But that line na why the fitting on Saturday go well, and na exactly the kind of thing wey dey live inside one person head, or inside text message, or nowhere.
Thread wey hold the small human details na thread wey go survive handover. When Marek sick on Saturday morning, the person wey go instead go arrive sabi about the dog, the two rivals, and the sister job for 2024. That one no be feature; na the difference between a company and ten separate people wey share one logo.
Notes dey team-visible by default. Na decision be that.
The easy design na private notes: each seller keep dem own, nobody dey embarrassed, everybody feel safe. Na also how you go end up with company wey im knowledge evaporate anytime somebody travel go holiday.
So notes here dey visible to the team by default, and dem carry private flag for the ones wey genuinely no suppose travel — pricing headroom, internal opinion about difficult account, the reason dem refuse discount. Private mean private from the customer, no be from your colleagues. No note dey inside this system wey customer-facing reply fit accidentally contain.
The practical effect na mild, useful discipline: people dey write notes wey dem go dey comfortable if person read am out for meeting, because e fit happen. For our experience, that one dey improve the notes.
The exception wey nobody dey argue with: note wey talk say "customer dey extremely rude to Alicja on Thursday" dey team-visible on purpose. Whoever pick that thread next deserve the warning, and Alicja deserve make e no explain am two times.
Wetin dey live on a thread
Five things, and none of dem be optional extras
Messages
Every channel, in the order wey dem happen, with the source on each. Long bodies dem store by pointer and render live, so ten-year-old thread still dey open quick.
Nots
Team-visible, private-flagged when dem need am, attributed and timestamped. People write am, for people.
Wok dem
"Call am back on Thursday." Wit person wey own am, so e be promise, no be just plan.
Document dem
Di quote, di booking confirmation, di invoice — dem attach to di customer, no be to di person wey just happen to create dem.
Di audit trail
Who own am, when e move, wetin change. No be for spy spy: na for answer "how we reach here" without make everybody gather reconstruct am.
And wetin no dey live here
No engagement score. No colour-coded temperature. If you wan know whether lead still dey warm, di evidence dey right there inside di reading.

"Remind me wetin we tell dem?"
Nobody suppose need ask dat kain question.
One customer, one history, every channel wey dem don ever use — including di phone call, including di note about di dog. Handover no go be like interview again.
Where di thread end up →